B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

• It helps you adjust your strategies as per your customer demand
• Aids you to handle customer problems in an easier fashion
• Minimizes overhead and inventory costs of your business
• Enables your customers to avail easy online transaction process
• Reduces paper work
• Easy payment
• Easy billing systems
• Paves the way for advanced business process
• Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

When the Internet was born, it was predicted that it would revolutionize the world. Now, it has become a piece of cake to access browse websites through the latest mobile phones. The mobile phone industry has made millions of dollars by selling various types of handsets. Now, people are able to enjoy the Internet facilities on their iPads, iPhones and Blackberry phones. As a result, the demand for mobile developers as well as mobile developed has mounted up.

One reasons of the increased usage of mobile phones is the enhanced features, such as text messaging service, email service and mobile device compatible websites. Nowadays, users like to log in to social networking websites through their handsets. This has spurred on mobile phone developers to design compatible models of smartphones. These smartphones are available in different sizes. Such smartphones are developed keeping in mind the demands of users.

Small and medium-size organizations have benefited greatly from this new technology. Websites that are compatible with mobile devices are different from common websites. These websites do not take into account typo errors and divert the search automatically to the desired pages. It is recommended for you to outsource your mobile site development project to an expert web developer. It will insure your website will run smoothly on every handset out there.

Now, let us read up on some tips that will help you select the best website developer.

It is better if you meet the mobile website developer personally to communicate the features you want them to include in your website. It would be helpful if you make a note of all the requirements before visiting with the developer.

While choosing looking for a website developer, you have two options. You can work with either an individual developer or a team of skillful professionals who have expertise in different areas of web development. Both options have their own pros and cons. While working with an individual can be easier, a team can provide many specialized individuals to meet your specific needs.

The websites should be designed in a way that it should run on all kinds of mobile phones out there without causing any problems. A poorly designed website may not run as well on all mobile devices.

Find out likes and dislikes of your target audience. Not all users who search online will show interest in your website. If you know about what your audience likes and dislikes, you will be able to employ the right type of technology and web design.

Have you perused the entire article? That is good. Now, you have accumulated enough information to select a mobile site developer confidently. If you still have some issues, you can consult Google and it will provide a great deal of information about mobile website development.

Marketing is a significant aspect of mobile website development. It is also associated with the target audience.Right markup language should be selected to develop the website. Scores of options are available to choose from, such as HTML, WML, EHTML and cHTML. Some domain names are especially appropriate for mobile websites, such as .mobi.

Creating a website is a lengthy process, especially if you do not have much of experience in coding and understanding of web layouts. CakePHP is the best application framework that users can learn to develop some really powerful websites without spending a dime on expensive programs.

A brief introduction to CakePHP:

PHP framework has been recognized as one of the most popular coding frameworks in order to create websites. There have been a lot of positive changes incorporated in the PHP, which is the reason why many corporate giants are using the PHP framework to define their online presence. However, more often than not, there arises a problem of unorganized document coding. It is difficult for finding errors in the coding for the developers. The one framework that has been very successful is CakePHP, thanks to its easy coding and debugging procedure.

CakePHP is a free open source framework which consists of organized codes, so all a user has to do is embed a few codes and develop it into a fully functioning website. Coding with this framework saves you a lot of time and money. The use of CakePHP is not limited to websites; you can create stronger systems for content management, eCommerce sites, applications on the web, without any hassles.

CakePHP framework boasts of the wide use of the web-developments industry and some of the obvious reasons are listed as follows:

• More flexibility and structure of the website
• MVC environment: The Model View Control allows programming to be done in an organized manner. The flow of the code is perfect as there is a definite demarcation between the business logic and presentation. Users can view the content in a format viewable.
• Open source platform at an affordable rate: Anybody can use the CakePHP and its versatile tools to develop a website. All you need is a programmer who has the experience of using this framework.
• The versatility of the framework: The CakePHP supports diverse technologies and various programming languages. Some of the technologies include JavaScript, Ajax and XML. Integrating the website isn’t a problem as it solves all the issues that come with the inclusion of diverse technologies.
• Foolproof from any safety or security threat: There are several inbuilt tools such as XSS prevention and SQL prevention that help in preventing applications from illegitimate access.
• Enjoyable development procedure: No complaints about getting baffled by the complex coding that need so much time for running. CakePHP offers you the option of simplifying the code lines as needed.

The overall cost of development of your website is lower compared to the websites created using other tools. This obviously has a direct bearing on the profitability of your business with no compromise on the quality of the web-based applications. Using this framework is easy, SEO friendly so you can get a higher number of hits on your site, and loaded with all the features that a good website can boast about. If you desire to gain that extra edge for your business in this age of cut-throat competition, get a better structured website for your company with the help of CakePHP.